Whether it’s Baby Shampoo, Emollient Cream, Massage Oil or Sleep Tight Bath, every product in our Baby range is hypoallergenic and paediatrician approved. They contain gentle ingredients such as Almond Oil and Aloe Vera that help keeps baby’s skin, well baby soft.
PROTECTION WHERE YOUR PRECIOUS BUNDLE NEEDS IT MOST
Because your baby's skin is constantly changing in the first few months it's only natural that they should be super sensitive. In fact 1 in 3 babies have some kind of skin sensitivity before the age of three.
But we stand for protecting babies skin before problems start, that’s why all of our products are designed to be super-gentle and hypoallergenic.
We understand babies skin, because we listen to real mums. And with their insights we've made sure our range gives you all the help you need to get your little one's soft skin used to life in the outside world.
GENTLE INGREDIENTS FOR DELICATE SKIN
Here are just a few of the ingredients we use in our products to make sure they are as gentle as possible.
A natural oil that's so good at moisturising that it's often recommended for cradle cap. You'll find it in our Ultra Mild Shampoo
One of nature's gentlest ways of helping a good night's sleep. That's why it's in
Sleep Tight Baby Bath
Another great oil for moisturising little bodies. Find it in our
Ultra Mild Baby Lotion
Camomile is famous for its calming properties. We use it in our
Ultra Mild Head to Toe Wash
We understand sensitive skin by listening to mums like you. Our Emollient range has not only been designed by mums, it's now been given 5 stars by over 500 others. The whole range is paediatrician approved, fragrance free and contains Almond Oil and emollients that gently cleanse and care for your baby's skin. There, that should put your mind at rest.
Made with Almond Oil
Worried about your babies skin? Click here for tips on your precious babies skin protection
DISCOVER WHY BABY’S SKIN IS DIFFERENT
Even the softest adult skin isn’t as soft as a baby’s skin. Take a look at the diagrams below demonstrating six little differences between baby and adult skin. The structure of a baby’s skin means it's much thinner and more permeable than an adult’s. So read on to see why you need to take extra care to keep baby’s skin safe, and put your mind at ease too.
Baby skin absorbs and loses moisture a lot more quickly than
Babies can’t regulate their body temperature as easily as adults and can be more vunerable to rashes.
Thankfully though, your baby's skin has amazing super-fast
healing properties compared to grown ups.
The outer layer of babies skin is 20-30% thinner, making it a lot
less resilient to temperature changes.
Infant immune systems and skin barriers are a lot weaker than adults, so they can easily pick up infections.
Because your baby’s skin is thinner, it can be more easily damaged by friction from clothing, allowing irritants to penetrate.
Now learn more about your baby’s amazing skin.
CHOSEN BY THE EXPERTS
Your baby’s skin is incredibly delicate, so it’s important to use a gentle wash, particularly in the early days. 98% of midwives use our Ultra Mild Head To Toe Wash. The handy pump makes it easy to use, as well as kind to precious skin.
Try our Ultra Mild Head To Toe Wash >
It takes some babies up to six months to acquire their true skin tone. As their circulation adapts to life in the outside world it can give even dark skinned babies a red / purple colour.
BATHING DO'S AND DONT'S
Bath time is fun but it's important to get in to a good skincare routine if you want to keep them free from irritation. Here are a few do's and don'ts you should remember when you're reaching for the rubber ducks.
Use your products in small, sparing quantities if your baby has dry skin.
Take the elbow test to check the temperature of bath water.
Bath them too often. 2-3 times a week should be plenty.
Bathe them for too long - anything over 5 minutes will mean they begin to lose moisture from their skin.
Overheat the water, try always keep the temperature below 37 degrees C.
WHAT TRIGGERS SENSITIVE SKIN?
If your little one starts to suffer with sensitive skin there could be a number of reasons why. While some triggers will be obvious others might be completely invisible, so the more you know the easier it is to take the mystery out of the sensitive skin and keep their soft skin safe.
Reactions can be caused by allergies, for example something they've touched, eaten or perhaps inhaled.
CAN BE GENETIC
A flare up may simply be occuring due to a genetic predisposition, with no external factors at all.
Irritants and chemicals in soap and detergents can easily be passed on to your baby, either directly or through their clothes or contact with other people.
Different weather conditions can play havoc with baby's skin. Cold and dry conditions can remove natural skin moisture, leaving baby with dry and irritable skin.
HELP PROTECT SENSITIVE SKIN
Prevention, as they say, is definitely better than cure. Especially when it comes to brand new skin still getting used to life outside the safety of mum. So these simple tips show you the best way to keep your baby's sensitive skin at arms length.
- Limit bath times - a short bath 3 times a week is plenty
- Pat don't rub - gently pat them dry with a soft towel.
- Keep cool - keep your heating low to stop their skin drying out.
- Cover up on cold days - with soft woollen hats and gloves.
- Change your washing powder - to one formulated just for babies.
- Moisturise straight from the bath - and top up every 12 hours.
- Buy a humidifier - to help moisturise their skin from the air.
- Stay hydrated - Help hydration with regular feeds.
Struggling with sensitive skin? Try our emollient range and avoid the cycle of troublesome sensitive skin. If you are struggling with sleep because of this why not try our Sleep Tight range?
THE BENEFITS OF MOISTURISERS AND EMOLLIENTS
Moisturisers are a great way to keep skin hydrated and are most effective when they're used on a daily basis. Try our Ultra Mild Baby Lotion.
Emollients are brilliant for keeping skin smooth. They are often used to help very dry and sensitive skin. They help reduce water loss from skin by covering it with a perspective film and so help to prevent sensitive skin in the future. Try our Emollient Body Cream.
BECAUSE MUM KNOWS BEST
At Cussons we’ve been looking after mums and babies for generations. That knowledge helped to create Cussons Mum & Me, a range that’s here for you and your baby during all the changes that are to come.
We also spent a long time talking to mums and getting under the skin of what they really need. 1200 mums helped to design the range that our experts developed, to your baby's skin.
As you’ll see below, the mums that use the products love them. There’s even some skincare hints from real mums just like you.
OUR RANGE IS RECOMMENDED BY REAL MUMS
We care about every mum's experience using Cussons Mum & Me products, so we look closely at the feedback you leave online.
Here are just some of the recommendations real mums have given our products.
FROM ONE MUM TO ANOTHER - BABY SKIN TIPS
Nothing beats real problems like real advice, so take a look at these hints and tips from our panel of real mums to find solutions to your daily skincare niggles.
I have always used warm water with a spot of Cussons Mum & Me Emollient Bath Wash. A little goes a very long way so you don't need much. I have always tested a product first on a particular spot on baby's side to make sure he doesn’t react to it.
Last month I tried out your Emollient range and I've got to say I am extremely impressed! I was very dubious using it in Frankie’s bath at first as we have tried the usual brands and they were too strong for her and by the following day she had angry red patches all over her skin.