Stretch Mark Cream

Stretch Mark Cream

Stretch Mark Cream
Where to buy
Available in: 125ml
  • Made with Tamanu Oil
  • Clinically Proven
  • Dermatologist Approved
When you think about how quickly your skin expands during pregnancy, it’s not surprising that 9 out of 10 of us get stretch marks. Thankfully, our clinically proven Stretch Mark Cream contains Lupin Seed extract known to help boost skin elasticity and the moisturising complex of Tamanu and Almond oils that hydrate and help keep skin soft and supple. This rich, soothing cream is the perfect way to help boost your skin’s elasticity, helping to keep stretch marks at bay.
  1. Know your stretch mark stuff
  2. Clinically proven by us
  3. What real mums say
  4. Myth busters
  1. Know your stretch mark stuff



Up to 90% of pregnant women are likely to get stretch marks, the other lucky 10% will never get them and they can thank their Mum’s genes for that.

But why do we get them? When the skin stretches on the outside the inside layers stretch too, causing the lower layers of your skin fibres to tear. This creates tissue damage, the red angry stripes of inflammation you sometimes see on your skin.

This ladies, is known as a stretch mark.



Eat HealthilyEat healthy food with fruits, vegetables, milk and fish.
Drink waterEnough water keeps skin and connective tissues elastic and smooth (2-3 litres/day).
Watch your weightWatch your weight increase (not more than 3 stone).
MassageMassage the skin of your belly and breast, buttocks and thighs during a shower, in circle movements. It is increasing your microcirculation.
Apply after showerOur clinically proven Stretch Mark Cream is best to be applied
right after a shower when the dried skin is slightly humid.
Contrast showerRegularly take a contrast shower, with warm and cold water, to enhance your micro circulation.
CardioCardiovascular exercise is important for good skin as it gets oxygen rich blood pumping through the body (and it will get you back in shape after baby).
Stretchmark Cream
  1. Clinically proven by us



Stretchmark Cream T-Shirt testOur clinically proven Stretch Mark Cream is super special. Not just because it helps to prevent stretch marks, but also because of its lovely non-greasy formulation. That means that unlike oil based formulations, it’s absorbed in to your skin and it won’t mark or stain your clothes. Take the ‘T-shirt Test’ to see for yourself.
Photographs show appearance after application of 5ml of Cussons Mum & Me clinically proven Stretch Mark Cream versus 5ml of a skin treatment oil.


Our Stretch Mark Cream works and it has been shown in clinical trials* to help improve the elasticity of your skin and help improve moisturisation. This graph shows how our cream helps improve the elasticity of your skin when used twice daily over 12 weeks.

* 28 women using Cussons Mum & Me Bump Stretch Mark Cream twice daily over 12 weeks. Elasticity was measured by Ballistometer. Moisturisation was measured by Corneometer.
  1. What real mums say


Real Mums


Our clinically proven Stretch Mark Cream boosts your skin’s elasticity, and helps to keep stretch marks at bay. But don’t take our word for it! We asked 4 real mums to try our cream and tell us what they thought.

Ruth Real Mum


There’s so much advice out there for new mums, some times it’s just nice to hear what works for other mums. Here Ruth recommends doing what comes naturally, and using our clinically proven Stretch Mark Cream. She reckons they both do the trick.



"I used this product after my cousins girlfriend told me how amazing it was. She had received a sample of it in her Bounty pack so the first thing I opened when I received my Bounty pack was the bump cream, i loved the smell & texture so went & stocked up! I love to slather it on so have probably used a tub a month (I used it before I had a prominent bump), i love it & have recommended it to my pregnant friends. Im currently 38 weeks & so far not a stretch mark in sight! Thank you!"

"Received a sample of Bump Cream in a Bounty Bag - loved the smell and the fact it absorbed really well. I am 25 weeks pregnant and purchased Bump Cream weeks ago. It's amazing! Stops the itching and my skin is so soft. No stretch marks yet!!"


  1. Myth busters


Some of the most common Stretch Mark Myths busted.


Only women get stretch marks

Nope. You’ll be glad to know that men can also get stretch marks. Hurrah! Obviously men don’t get them through pregnancy but rapid weight gain (especially in body builders) and loss causes the skin to stretch and can leave a stretch mark whether you’re male or female.

Stretch marks only appear on your belly

Tummies are the most common place for them to appear, but they can also appear anywhere the skin expands - thighs, breasts, bums and upper arms.

Only plastic surgery can treat stretch marks

Not true. There's no need to take such drastic action. Taking care of your skin during pregnancy with a good diet, regular moisturising and using using our clinically proven New Mum Stretch Mark Fader can help reduce their appearance.

Celebrity mums don’t get stretch marks.

Er... yes they do. 90% of us do. Stretch marks are no respecters of fame or money. Unlike us real mums, celeb mums get their photos airbrushed.

Customer Reviews

    • 30/11/2014
    • Excellent
    • Fantastic product. I used this throughout my pregnancy starting at 11weeks and don't have a single stretch mark. The consistency is just right and it smells lovely. I wish they sold it in a larger size though so I didn't have to keep traveling to town to purchase from boots. Went through 4 tubs and bought a few for pregnant friends.
    • 12/11/2014
    • Reccommend everytime!!
    • I used this from 12 weeks to prepare my skin for stretching. I started off a size 8 and now fit a size 12/14 top, gaining all the weight on my belly. Yet not a single stretch mark can be found!! I will continue to use this after birth whilst my skin settles. Fragrance is lovely and the consistency is just right. I have also purchased this as a gift for other new mums. I just wish they did it in a bigger tub so I didn't have to keep buying another. Gone through three so far at weeks 37.
    • 03/09/2014
    • Impressed
    • : I am currently pregnant with twins due in November. I
      received a small sample of your stretch mark cream and would just like
      to say how impressed I was with it, although it has not done anything
      to reduce the marks I already had, it has helped make my every
      expanding bump feel soft and it smells fantastic. This is the only
      product of yours that I have sampled so far, but was very impressed
    • 30/05/2014
    • 4 out of 5
    • I recently received your samples in my recent bounty pack. I think the design and packaging is lovly, i was a little dissapointed at the stretch mark cream, while this felt lovely and moist i feel that the scent could be a little stronger
    • 30/05/2014
    • Bump Stretch Mark Cream
    • I have recently receive my bounty pack and have been using your free samples and just want to say a huge thank you! I love the 'bump stretch mark cream'
    • 29/04/2014
    • brilliant
    • It is rich but not sticky . It is a joy to use . I will continue to use as a body lotion . Added bonus it smells lovely
    • 18/04/2014
    • Highly recommended
    • Started using cream from moment I found out I was pregnant and right through pregnancy. Didn't get one stretch mark!!! Very lucky
    • 06/01/2014
    • Excellent
    • I've only been using this cream for a few weeks on bump and breasts, I already have stretch marks from recently losing lots of weight and this has actually helped to fade them, fingers crossed ill get little to no stretch marks! :-) I highly recommend it
    • 09/08/2013
    • First time mum
    • I am a first time mum and have to say I have found your products to be of a really high quality. I have recently used the stretch mark cream and the bubble bath and find them both relaxing and lovely to use. The cream soaks in beautifully and is not sticky nor does it take a long time to absorb. I will definately carry on using your products throughout the rest of my pregnancy and when the baby arrives.
    • 29/06/2013
    • Great cream
    • Great cream. Am 32 weeks pregnant and still no stretch marks! Lovely scent as well. Worth every penny.

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Aqua, Petrolatum, Cetearyl Alcohol, Glyceryl Stearate, Glycerin, Dimethicone, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cetearyl Ethylhexanoate, Phenoxyethanol, Benzyl Alcohol, Calophyllum Inophyllum Seed Oil, Behentrimonium Methosulfate, Hydroxyethylcellulose, Parfum, Panthenol, Sodium Gluconate, Isopropyl Myristate, Tocopheryl Acetate, Allantoin, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Lupinus Albus (Lupin) Seed Extract.